Make Something. Better. #madebysway

College. Only Smarter.

Colleges are evolving. Sway made sure TCC's web presence did too.

The ultimate college [website] experience.

We set out to help shape the changing perceptions of college, and the way we respond to them, by developing an end to end customer experience platform that brought private industry best practices into the higher education space. Equipped with a Salesforce powered foundation, a reimagined user interface and intuitive feature set, and an expansive creative and media placement strategy, we helped TCC convince students to apply to the college without drowning out those already enrolled and in need of support.

We did our homework.

Sway engaged current and prospective students for their insights on the college’s website — immediately identifying the need to divorce pages designed as prospect entry points from the more utilitarian, and a desire to tailor content specifically to the user.

Customizing the conversation.

Our team trimmed TCC’s site architecture from over 2,000 pages to just north of 400, and devised a routing mechanism that curates their experience from their first visit onward, beginning an automated communications journey customized to a user’s unique interests and behaviors.

Top of the class features.

From a filterable program finder, to a “choose your own adventure” style navigation module, to Pardot API integrated forms, each feature passes both browsing and user-provided data into SalesForce MarketingCloud that in turn populates and continuously refreshes and refines personalized communications throughout the enrollment process via email, SMS communications, and direct mail — and even informs person-to-person followup calls by designated TCC admissions staff.

Educating our audience.

We deployed nearly 700 individual ad units across social, display, and native inventories led by our “College. Only Smarter.” campaign that not only leveraged CRM data to retarget already in funnel prospects, but directed new leads into specific landing pages for unique selling propositions.

Knowledge is power.

TCC sought to enhance self-service customer support by standing up an innovative Knowledge Base complete with hundreds of articles, forms, and FAQs that contextually integrate within the site via a “Related Content” widget and designated site search function that anticipate user inquiries and interest.

Project Highlights

2.1% Increase in Enrollment

Our SalesForce customer experience platform resulted in over 75,000 prospects in funnel and a 2.1% increase in new student enrollment in its first 5 month enrollment cycle.

41% Increase in Prospects

In just 5 months, the supporting ad campaign resulted in a 41% increase in prospect capture, nearly a half a million CRM-informed emails sent, and an additional 21,000+ applications coming from the site.

21% Drop in Web Cases

The addition of the Virtual Help Center and online chat module accounted for a 21% drop in web cases, and over 700,000 pageviews over 7 months since being live.