We love it when a plan comes together.
With COVID-convention breaking creative anchored by the Etta James classic “At Last”, a data-driven media strategy developed against empiricals ranging from traveler sentiment to comparative infection rates of competitive markets, and a digital discount platform in Bandwango offering deals all summer long, we were able to target audiences with the best both cities had to offer and make a measurable impact on ensuring the area’s occupancy and attraction revenue didn’t face irreversible harm.