When This Is Over
As the realities of the COVID-19 pandemic began to set in, we asked number of Norfolk business owners, leaders, and residents a singular question — what will YOU do when this is over?
Hope in Togetherness.
The video, produced from concept to completion in just 6 days, featured over 40 interviews with familiar faces throughout Norfolk, and served as an illustration of the diversity of our great city and the commonality of crisis we were all facing. It became a therapeutic means not only for the interviewees to share those things they missed about our city the most and the hardships they were facing, but also for viewers to add their own commentary and words of encouragement and resilience to the #norfolktogether message.
Project Highlights
Accelerated Timeline
We developed this concept, conducted over 40 interviews, and edited this clip in just 6 days, well before using ZOOM as a framework for advertisers in the COVID era became the go to construct.
Earned Media
The video was picked up not just by local press, but in Travel Tourism circles across the country — touted next to NYC and Las Vegas as a prime example of how to engage travelers and residents alike and let them see the soul of your city in tryin times.
5 days. 15,000 views.
The clip garnered over 15,000 plays in just 5 days with NO paid media support. Organic social posts and shares were the only mechanism to have the message heard, making those numbers quite humbling.