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Media Capabilities
Big ideas should yield big results. With in-house strategists and buyers, direct inventory cost savings, best-in-class data partners and precise tracking and reporting capabilities, Sway is ready to prove it to you.
Inspired creative empowered by informed placement.
Sway’s in-house media department marries experience and experimentation to deliver results across both digital and traditional channels — because even the most inspired creative is only as good as the intelligence behind its placement.
Highly specialized. Highly capable.
Our full-service, in-house media team specializes in both digital and traditional applications — leveraging directly-sourced inventory with in-house social, search and programmatic media capabilities as well as utilizing advanced data and ad technology integrations, experienced planning to minimize “testing periods”, precise targeting, and attribution tracking to deliver real results.
Meaningful metrics.
Our strategy is informed by data, empowered by technology, and laced with creativity. And, our empirical, accessible, and routine reporting can be tailored to your needs to provide a near-real time snapshot of performance via our client dashboard, or to produce granular presentations for your team.
Built on leading ad technology.
As one of a handful of independent agencies our size to have a direct relationship with the industry’s leading enterprise demand side platform and ad technology provider, TradeDesk, this translates to better inventories, better cost savings, and better conversion rates for our clients.
#1 in strategy (and hotel occupancy).
For Norfolk-Virginia Beach’s Together At Last campaign, Sway developed a data-driven digital-first media strategy against empiricals and additional travel impact assessment indicators – like traveler sentiment, hotel booking forecasts, peak infection periods, lifting of mandates and the impacts on competing destinations — and statistical models based on domestic travel searches which guided our market analysis in selection, entry-and-exit strategy, and expansion, resulting in nation-leading hotel occupancy for 20 weeks straight.
Targeting the Nichest of Niche Audiences.
Through precise targeting and CRM enabled tactics like event-based geofencing, job title targeting and device ID retargeting, Sway was able to get granular for LifeNet Health, delivering relevant creative to niche audiences as specific as, “Podiatry-focused plastic surgeons interested in advanced wound care grafts.”
Turning 17,000 Good Jobs into Great ROI.
Categorizing spend allocation in a tiered approach based on the market's importance to the brand and calibrating the number of creative messages and frequency against the same logic, Sway was able to fill over 17,000 empty positions for one of the world’s largest food manufacturing brands, Smithfield Foods, in the midst of a national worker shortage — with nearly 1,400 ad units across broadcast, outdoor, print, digital, social, and search channels across 20 different states.