12/08/2019

Norfolk Ad Agency is Making Mariah Carey’s Christmas Wish Come True

 Norfolk, VA, December 7, 2019 - Mariah Carey and Sony Music Group partnered with Sway Creative Labs (madebysway.com) to launch “25 Days of Mariah Christmas,” a digital experience celebrating the 25th anniversary of Carey’s critically acclaimed holiday classic, “All I Want for Christmas is You.”

“Nobody does Christmas quite like Mariah,” said Sway Co-Owner/Creative Director Jarrett Beeler, “to have the opportunity to help her celebrate the 25th anniversary of “All I Want for Christmas is You” and add a little holiday cheer to the world at the same time is a gift worth sharing.”

Taking the structure of an advent calendar, the “25 Days of Mariah Christmas” website (christmas.mariahcarey.com) unlocks new holiday content from Mariah Carey each day leading up to Christmas, including how-tos, archived videos, and holiday tips designed to make your Christmas even more festive. 

“We can’t think of a better gift for the holidays than a daily dose of Mariah,” said Beeler. 

The website also gives visitors a chance to get a little closer with Mariah, with never-before-seen footage, her commentary of past performances, her favorite Christmas cookie recipe, her favorite holiday movies, and more. Twitter polls and other shareable content help further the website’s reach, adding to the excitement of the season. 

“We love what we do and we love Christmas, so getting to work with such an amazing artist like Mariah Carey and help celebrate the 25th anniversary of one of the best-selling and most recognizeable Christmas songs made for a really fun project.” said Beeler.